Tuesday, October 16, 2012

History of Adidas hockey shoes

Adidas now moves into it's seventh decade of history. A story that swings like sport itself, between victory and defeat, between triumph and despair. Adi Dassler motto "only the best for the athlete" is the thread of the Adidas story. Like all other sport categories hockey changed dramatically through the last years. In particular the changes from grass to synthetic turf initiated a complete evolution of the game and the players skills. Obviously the Adidas engineers had to create new footwear concepts to meet the demands of modern hockey. Another credo of Adi Dassler had always been in the foces of developing benchmark products: "learn from worn products".

1949 


1978  

1980  



2002  

2012 


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