Jamie Dwyer, Australian national player, gives his take on Adidas Adipower

History of Adidas hockey shoes

Adidas now moves into it's seventh decade of history. A story that swings like sport itself, between victory and defeat, between triumph and despair. Adi Dassler motto "only the best for the athlete" is the thread of the Adidas story. Like all other sport categories hockey changed dramatically through the last years. In particular the changes from grass to synthetic turf initiated a complete evolution of the game and the players skills. Obviously the Adidas engineers had to create new footwear concepts to meet the demands of modern hockey. Another credo of Adi Dassler had always been in the foces of developing benchmark products: "learn from worn products".

1949 

1978  

1980  

2002  

2012 

 

The Adipower Hockey shoe: Specifications

Distract the defenders by wearing the AdiPower hockey shoe. This fieldhockeyshoe’s have a breathtaking upper part  with AIR-MESH, solid sides for sideways movement. The ADIPRENE®+ in the front of the foot gives you more responsiveness. This in combination with the TRAXION gives u this shoe the perfect grip.

 

Famous hockeyplayers with the Adidas Adipower

A lot of famous hockeyplayers are playing with the Adidas Adipower. For example Teake Teakema, Valentin Verga, Christopher Zeller, Tobi Hauke and Naomi van As. The played with the red Adidas Adipower during the Olympic Games in London.

 

Purchasing management

 

 

 

Brabant Sports:

At Brabant Sports the dicide to purchase the shoe right after the olympics. The reason the did that was because they saw that al the famous players wearing it. In hockey it is excecly the same as with football. When Messi weares Adidas Predetor, all the young footballers will wear it. When Christopher Zeller wears them, al the young hockeyers will wear it.

Verest Sport:

At Verest Sport we decide tot wait wit purchasing the hockeyshoe, because it is an expensive shoe. The other reason is that we just had a new assortment of hockeyshoes. Finally we decided to purchase the show. After 3 weeks we get serveral shoes back beacause they were broken.

8-10-2012
The shoe is out of the assortment from adidas. In january 2013 the shoe will be back in the assortment